Luxury impress Lacoste expands into internet 3 with UNDW3

Lacoste, a French-primarily based luxury apparel impress, has launched a brand new NFT series because it expands into Web3.

A assertion from the company mentioned the brand new trip will arrive through its aptly named UNDW3 (pronounced ‘underwater’).

The community one day of the emblem will use the digital trip to “receive ownership” of the company, constant with the announcement.

UNDW3 with the iconic crocodile impress

Lacoste’s NFTs will feature the iconic crocodile, with the entire objects launched identical to the L1212 polo shirt the model impress’s founder René Lacoste invented.

On 6 June, Lacoste launched a Discord server for the NFT, attracting 55,000 folks. 30,000 subscribers registered within the principle 48 hours, the company mentioned. The series went stay on Tuesday 14 June, giving followers a gamble to mint an underwater NFT.

𝐓𝐨𝐝𝐚𝐲 𝟎𝟔/𝟏𝟒 𝐢𝐬 𝐋𝐚𝐜𝐨𝐬𝐭𝐞 𝐋𝐢𝐬𝐭 𝐌𝐢𝐧𝐭𝐢𝐧𝐠 𝐝𝐚𝐲.

At 12h12 CET time, you’ve the alternative to mint a #underwater NFT.

Wreck you understand what it’s likely you’ll maybe well maybe rating by owning the #NFT below?

Let’s dig collectively.🤿 #UNDW3 1/7

— Lacoste (@LACOSTE) June 14, 2022

In entire Lacoste plans to launch 11,212 NFTs within the principle tumble with every NFT priced at 0.08 ETH. 

Moreover the NFTs giving holders uncommon rating entry to to the UNDW3 universe, this is in a position to maybe well carry collectively the emblem’s customers and followers.

The company says here’s appropriate the principle fragment of its stride into Web3 and hopes to explore further increase over the subsequent few years.