Current Hawaiian-trend thought unveils complete rebrand to bring decent island skills to more markets across the U.S.
Salt Lake Metropolis, UT (RestaurantNews.com) Mo’ Bettahs Hawaiian Vogue Restaurant is giving visitors a gaze of the many ocean daily life that’s signature to the Hawaiian islands by its designate-new prototype.
After rising up in Oahu, brothers Kimo and Kalani Mack location out to attain a restaurant that reflects their esteem for Hawaii’s unfamiliar culture, luscious meals and the Pacific Ocean. Now, in preparation for swiftly boost, the smartly-liked Hawaiian-trend thought printed a complete rebrand that’s paying homage to the Mack brothers’ “hana buttah dayz” (childhood). When visitors search the recommendation of with new Mo’ Bettahs restaurants, they’ll be straight transported to the islands by visuals that contains explicit colours and patterns that accurately report the stunning sceneries of vegetation, flowers and waters native to Hawaii.
“It is miles an exhilarating time for the Mo’ Bettahs designate, no longer handiest are we skills extra special boost we are moreover taking the different to lean into our roots even additional with our branding and store derive,” mentioned Mo’ Bettahs President Buy Ertmann. “Now we have updated our logo to give it a fundamental Hawaiian surf neighborhood feel and our restaurant derive to additional red meat up the feeling that you just’re coming into into someone’s yard on the island to skills some decent Hawaiian BBQ.”
Mo’ Bettahs unbiased no longer too long ago debuted its updated derive parts and branding – with a novel new logo that alludes to the actions of the ocean and alternate winds – in Plano, Texas. The emblem has 18 restaurants scheduled to start nationwide by the pause of 2022, all of which is able to characteristic Mo’ Bettahs’ newest rebranding additions. This would per chance bring the emblem to greater than 50 items all around the western United States with 20+ items planned for 2023.
“Rising up in Hawaii, you would possibly per chance per chance perchance salvage us cruising Dad’s VW bus to all our favorite surf spots, stopping in native eateries for ono plate lunch, and placing with ohana (family),” mentioned Co-Founder Kalani Mack. “It is miles my hope that those that salvage to dine with us is seemingly to be transported to a less advanced, island daily life more paying homage to the Hawaii we know and esteem, than the more ‘touristy Hawaii’ that’s in overall represented. We are very livid to bring our designate of ‘Aloha’ to Plano and Oklahoma Metropolis. Along with sharing a few of our favorite family recipes with the explicit other folks of these cities, there are many ‘transplants’ from Hawaii that name these locations ‘dwelling’ too. We glimpse ahead to being allotment of these communities and abet to unfold the culture and values we abet pricey.”
Mo’ Bettahs spreads the aloha spirit by serving decent, unique flavors utilizing handiest the best substances. Company can skills Hawaiian staples esteem the successfully-known plate lunch that comes with a preference of meat – grilled teriyaki hen or steak, kalua pig, pulehu hen, katsu hen or tiny tempura – along with the emblem’s one-of-a-form macaroni salad and steamed rice.
To learn more about Mo’ Bettahs or to search the chubby menu, search the recommendation of with
About Mo’ Bettahs Hawaiian Vogue
Mo’ Bettahs used to be founded in Bountiful, Utah in 2008 by Kimo and Kalani Mack with a goal of providing visitors with an decent Hawaiian island barbeque skills, supreme esteem they loved whereas rising up in Oahu, Hawaii. Mo’ Bettahs serves the plate lunch with an decent Hawaiian skills, with items esteem freshly grilled teriyaki hen and steak, kalua pig, deep-fried katsu hen, handmade macaroni salad and steamed rice. Since partnering with Luscious Restaurant Fund at unit number six, Mo’ Bettahs has grown to 30 locations in Idaho, Texas, Oklahoma and Utah. Mo’ Bettahs has plans to unfold the aloha spirit to more communities by persevered growth within the arrival months and years. Mo’ Bettahs gives dine-in, takeout and catering. For more files, search the recommendation of with mobettahs.com or prepare Mo’ Bettahs on Instagram, Facebook or Twitter.
About Luscious Fund
Luscious, a Mercato Partners Fund, is centered on turning in outsized returns by strategic investments within the meals and beverage industry. Luscious partners with high-doable, successful, emerging restaurant brands, to teach financial capital, industry skills, earnings alternatives, profitability enhancements and new location trend. The Luscious crew contributes straight to all aspects of boost and replication by utilizing a proven playbook and methodology. Founder involvement within the growth of a designate is a central theme of the Luscious blueprint as founders lift the tribal files around the strong level that has energized early success and is distinguished to future boost. For more files, search the recommendation of with SavoryFund.com.