Newly Launched Platform ‘Commonality’ Transforms Sales Into a Inner most Experience

A Level-headed AI-powered software program used to be developed to delight in right connections and shut more offers

With marketing and gross sales trends altering snappy, and the inboxes of probably purchasers filling up faster than ever, it can perchance per chance be no longer easy to lower by means of the clutter. Commonality by The Patience Community presents companies an edge over the opponents by leveraging indisputably one of their most precious, and underused, sources: social capital.

Traditionally, gross sales drawl has been shrimp to the gross sales division. Commonality shifts this paradigm, enabling the total lot of a company to make a selection part within the gross sales course of by analyzing a personnel’s outlandish abilities, interests and backgrounds in the case of a probably consumer, previously unseen connections are dropped on the floor, which turned into the keystone of messaging and outreach. Ties may perchance per chance be as straightforward as a shared alma mater, or as niche as a overall passion for animal welfare.

“The Patience Community’s “secret sauce” to opening doors with unique prospects is to first place a relationship based entirely totally on a overall connection, background or passion, slightly than charging valid in with a   services and products or products presentation says company founder Jim Sullivan. “Discovering that one overall tie is all it takes to to find your foot within the door – we’ve developed Commonality to raise those ties to gentle.” – James Sullivan, Founder and President of The Patience Community

This scamper-and-play offering begins by assessing a company’s Social Capital Stock (SCI). A SCI narrative captures, in one place of living, the employment historical past, academic historical past, and volunteer organizations for every employee.

With SCI perception gentle, a Commonality File is generated all around the platform  based entirely totally on ideal targets for a predefined gross sales aim. The following narrative is ready to be utilized in gross sales efforts, containing highly related leads and their shared social ties to be leveraged in messaging.

The software program has proven proven success in beta trials.

“Commonality used to be before every thing developed for inner utilize, allowing The Patience Community to enhance purchasers to connect with their prospects on a deeper level,” says Sullivan. “There used to be this form of certain reception, it used to be clear the must roll it out as its maintain offering.” – James Sullivan, Founder and President of The Patience Community

The utilization of complicated algorithms, Commonality searches for connections between a company’s workers and resolution-makers of a purpose prospect.  By means of our study now we delight in stumbled on that corporate executives are 25% to 35%more receptive to outreach from somebody who they’ve a overall connection with.  (i.e. ancient employer, high college or college, fraternity,  family buddy etc.)   The stronger the  connection – the greater likelihood of securing a relationship. With a relationship established, the dawdle to a brand unique sale turns into grand less difficult.

Whereas remodeling B2B gross sales is the first mission of Commonality, future plans consist of the utilization of Commonality to relief B2C companies greater perceive their prospects’ work historical past, academic historical past and volunteer causes.  This recordsdata may perchance per chance be susceptible to greater perceive and sell to existing prospects and name and purpose prospects with similar backgrounds.

“The Patience Community’s strategy of the utilization of shared experiences to place connections and book meetings with prospects has labored incredibly successfully for FenestraPro. Their efforts delight in resulted in a median 30% response rate and has started conversations with key companies that we’d been pondering about pursuing for years.” – David Palmer, CEO & Founder, FenestraPro

This unique offering is continuous its rollout with world purchasers. In sum, Commonality is allowing each and each gross sales teams and purchasers to prosper by forming quality connections and right conversations.

“The muse of SaltGrid’s success has been our arena skills within the areas of human safety and recordsdata prognosis. Our growth device had previously relied on referrals from alternate leaders. The Patience Community’s efforts to expand our commercial by means of networking with love-minded successfully being and safety leaders delight in helped SaltGrid originate unique commercial relationships all around the globe.” – Chris Aitken, CEO, SaltGrid

By means of proof of thought, dedication to innovation, and unwavering dedication to revolutionizing the gross sales course of, The Patience Community’s cause-pushed vision has advance to fruition with the liberate of Commonality.

To be taught more about Commonality, please visit:

About Commonality

Commonality is a cutting-edge gross sales platform created by alternate-main marketing, gross sales and commercial trend experts designed to breathe unique existence into the the fresh gross sales journey, and extend conversion rates upwards of 40%. Commonality permits official conversation with prospects by making essentially the most of a personnel’s outlandish social ties. This AI-powered software program delivers ready-made lead lists, which characteristic ideal prospects who portion traits with any company’s personnel equivalent to alma mater, a fondness for golf, hometown and hundreds more and hundreds, far more. With Commonality, prospecting is a element of the past. As a replacement, focus precious time constructing right relationships with engaged purchasers.

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